John Graham of GrahamComm is a marketing and sales strategist-consultant and business writer. He publishes a free monthly eBulletin, “No Nonsense Marketing & Sales Ideas.” Contact him at email@example.com, 617-774-9759 or johnrgraham.com.
What is it that separates capable presenters from those who struggle? Why do some presentations elicit enthusiastic responses, while others are, frankly, dismal failures? Is it the content, the preparation, the person, or something else?
More likely, however, the answer is elsewhere and much closer to home. We can call them “everyday” attitudes that are so much a part of us we don’t know the damage they’re doing. Here are some of them: