Jeffrey Goldstein, CEO at LaMar Lighting, has been helping building owners and managers find the right lighting solutions for more than 30 years. His accomplishments include the invention of patented occu-smart® bi-level lighting system designed to save energy costs while providing a safe and well-lit environment. http://www.lamarlighting.com. http://www.lamarlighting.com. Willard L. Warren, PE, LC, Fellow IESNA is the principal of Willard L. Warren Associates, a lighting and energy consultancy in New York City.